Wagh Bakri Tea Group
A true masterclass in marketing!
Racial discrimination forced him back to India, armed with few possessions and a certificate personally endorsed by none other than mahatmagandhi .
The emergence of Wagh Bakri Tea Depot Company in 1915 marked the establishment of a tea shop in Ahmedabad.
Beyond merely trading tea, it became a symbol of inclusivity, epitomized by the imagery of a tiger and a goat sipping from a shared cup – a profound embodiment of transcending societal divides.
â–¶ The pivotal moment materialized in 2008 with the launch of the “Hamesha Rishta Banaye” campaign, ingeniously intertwining cricket and tea as catalysts for camaraderie.
â–¶ In 2015, the “Rishton ki Garmahat” campaign delicately explored the strains within modern relationships, reasserting the role of tea as a soothing balm for emotional reconnection.
â–¶ In an era dominated by fleeting digital connections, the “HiNahiChaiPilao” campaign emerged, ardently championing authentic communication.
From 3% market share in India to 10% market share in a decade, which translates to remarkable Rs 1,500 crore turnover and the distribution of 40 MILLION kgs of tea.
Wagh Bakri stands as a legacy of unity that transcends the confines of history.
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